Description
What is this business and technology book about?
No Rules Rules: Culture of Reinvention explores the unorthodox workplace culture behind a global entertainment company known for reinvention, innovation, imagination, and large-scale success. Cofounder Reed Hastings shares, for the first time, the counterintuitive management principles that helped shape a company that began in 1998 as an online DVD rental service and later reached hundreds of millions of people in more than 190 countries.
Why do US readers choose it?
For US shoppers interested in technology, leadership, media, and modern company culture, this book offers a clear look at how flexibility can support dramatic business change. It is especially relevant for readers asking how a company can keep adapting as markets, customer habits, and entertainment technology evolve.
Who is it for and how should you use it?
This title is a strong fit for entrepreneurs, managers, team leads, business students, technology readers, and anyone studying organizational reinvention. Read it as a leadership case study, use it for discussion in a workplace or classroom setting, or keep it as a practical reference on culture, management, and change.
Care and what is included
Your purchase includes the title listed here. Store it in a clean, dry place and keep it away from moisture to help preserve the pages and cover.
Frequently Asked Questions
What is No Rules Rules: Culture of Reinvention about?
It is about the unorthodox culture and counterintuitive management principles behind a global entertainment company that repeatedly reinvented itself after launching in 1998 as an online DVD rental service.
Who wrote the insights shared in this book?
The book features insights from cofounder Reed Hastings, who reveals the culture behind the company for the first time.
Who is this book a good fit for?
It is useful for entrepreneurs, managers, team leads, business students, technology readers, and anyone interested in leadership, company culture, and reinvention.
How can I use this book?
Read it as a business and technology case study, use it for workplace or classroom discussion, or keep it as a reference on management culture and organizational change.
How should I care for it?
Store it in a clean, dry place and keep it away from moisture to help preserve the pages and cover.
Descripción del producto
¿De qué trata este libro de negocios y tecnología?
No Rules Rules: Culture of Reinvention explora la cultura laboral poco convencional detrás de una empresa global de entretenimiento conocida por su reinvención, innovación, imaginación y éxito a gran escala. El cofundador Reed Hastings comparte, por primera vez, los principios de gestión contraintuitivos que ayudaron a formar una compañía que comenzó en 1998 como un servicio en línea de alquiler de DVD y luego llegó a cientos de millones de personas en más de 190 países.
¿Por qué lo eligen los lectores en EE. UU.?
Para compradores en Estados Unidos interesados en tecnología, liderazgo, medios y cultura empresarial moderna, este libro ofrece una mirada clara a cómo la flexibilidad puede apoyar un cambio empresarial profundo. Es especialmente relevante para lectores que se preguntan cómo una compañía puede seguir adaptándose cuando evolucionan los mercados, los hábitos de los clientes y la tecnología del entretenimiento.
¿Para quién es y cómo se usa?
Este título es una buena opción para emprendedores, gerentes, líderes de equipo, estudiantes de negocios, lectores de tecnología y cualquier persona que estudie la reinvención organizacional. Léelo como un caso de estudio de liderazgo, úsalo para una conversación en el trabajo o en clase, o consérvalo como referencia práctica sobre cultura, gestión y cambio.
Cuidado y qué se incluye
Tu compra incluye el título indicado aquí. Guárdalo en un lugar limpio y seco, y mantenlo alejado de la humedad para ayudar a conservar las páginas y la cubierta.
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